I turned 40 this year. It’s one of those moments that make you stop and look back. Almost 18 years in this industry now — building products, working with different startups, some small, some bigger, all of them teaching me something. It’s been a good ride, honestly. But somewhere in all this, I stopped doing something I really loved — writing. Back in my 20s, I used to write a lot, and not just for myself. I had a real audience back then. I was one of the top bloggers in my niche, good traffic, good SEO, the whole thing. I knew how to write stuff that ranked and that…