• one-person-growth-team-ai
    AI in Marketing,  AI & Tech,  Growth Teardowns

    How I Use AI to Run a One-Person Growth Team (My Real Stack + Prompts)

    Last month I launched BuzzWire — a SaaS product built and marketed by exactly one person. The content, the launch, the SEO, even the code: all of it runs through an AI stack wired together with MCP. Here’s the real setup, the exact prompts, and the honest limits. There’s a moment every solo founder hits. You look at your to-do list and see five jobs: writer, designer, analyst, ops person, and the one you were actually hired for — the person deciding what to do next. The old answer was: hire, or drop balls. The 2026 answer is different. You keep the deciding job and give the other four to a stack.…

  • Tech Stack & Architecture

    Elasticsearch vs Mongodb

    Hypothetically both store data objects that have key-value pair, and allow querying that body of objects. But both come from 2 different camps and are made for different purposes. MongoDB is a general purpose database, Elasticsearch is a distributed text search engine backed by Lucene. ElasticSearch is very good for specific task — indexing and searching big datasets. It is used when you have some secondary info about your data and you need to know actual records to select. And since it’s architecture is optimized for this, it’s weaker in some other use cases. For example, in compare to many NoSQL databases ElasticSearch is slow on adding new data. In…

  • Tools & Productivity,  Build in Public,  SaaS Marketing

    BuzzWire.io: My Solopreneur Bet on Instagram DM Automation

    Today I shipped something of my own again. BuzzWire is an Instagram DM automation tool that turns comments into customers without putting your account at risk. Built solo. This post is the launch story — and the first entry in a series where I’ll share every number as it grows. After 18 years of building products for companies and advising other founders on growth, I kept giving everyone the same advice: pick one painful problem, ship small, iterate in public. At some point the advice started sounding hollow. I hadn’t taken it myself in a while. So I did. Today, buzzwire.io is live. What is BuzzWire? BuzzWire is a compliance-first Instagram DM automation tool. When…

  • AI & Tech,  AI Tools & Reviews,  Curated Tool Lists,  Resources,  Tools & Productivity

    17 Generative AI Tools Every Startup Growth Team Should Use in 2026

    TL;DR — THE STACK IN 60 SECONDS Don't collect tools. Assign them jobs. Seven jobs cover a growth team: thinking, research, writing, visuals, video, automation, and data. Pick ONE primary LLM (ChatGPT, Claude, or Gemini) and learn it deeply. Depth beats variety. The starter stack: one LLM + Perplexity + Zapier or Make + Canva + one specialist for your biggest bottleneck. Roughly $150–200/month. AI compresses execution, not judgment. It makes a good growth process faster. It cannot replace one.

  • Growth Hacking,  Growth Teardowns

    The Growth Hacking Framework I’ve Used for 18 Years (2026 Edition): North Star + ICE + Weekly Loop

    My first startup sold furniture online. We tried every growth trick going — and most worked exactly once. What finally moved the needle wasn’t a hack. It was a system. Here’s the North Star + ICE + Weekly Loop framework I’ve rebuilt across 18 years, cut to two parts you can stand up in 30 days. TL;DR — THE WHOLE FRAMEWORK IN 60 SECONDS My first startup was MebelKart, a furniture marketplace. In the early days, I did growth on instinct. One week it was a flash sale. The next, a referral offer. Then influencer seeding. Then a discount. Then whatever a competitor had just tried. Some of it worked.…

  • Opinions

    Turned 40, Restarting My Writing Journey

    I turned 40 this year. It’s one of those moments that make you stop and look back. Almost 18 years in this industry now — building products, working with different startups, some small, some bigger, all of them teaching me something. It’s been a good ride, honestly. But somewhere in all this, I stopped doing something I really loved — writing. Back in my 20s, I used to write a lot, and not just for myself. I had a real audience back then. I was one of the top bloggers in my niche, good traffic, good SEO, the whole thing. I knew how to write stuff that ranked and that…